Portal Game World – The Indonesian gaming industry is increasingly making its mark with a range of innovative titles featuring high-quality gameplay. One standout is “Nusantara Flavors.” Developed by Gambir Studio, this game has quickly garnered attention on the Apple App Store as part of the “Made in Indonesia” campaign. The “Made in Indonesia” campaign is Apple’s way of recognizing apps and games that actively promote Indonesian culture. Created by Gambir Studio, “Nusantara Flavors” invites players to explore Indonesia’s rich culinary landscape, from Sabang to Merauke.
“We aim to bring Indonesian cuisine from Sabang to Merauke. Introducing Indonesian culture through food to a global audience.” said Shafiq Husein, CEO of Gambir Studio, during a limited interview session.
Gambir Studio’s journey began in August 2016 with a focus on culinary-themed games, starting with simpler titles like Bubur Ayam. Over time, the team, which boasts 15 years of experience in the gaming industry. Recognized the immense potential of food-themed games as a universal language that could reach a broader audience. This realization drove the Gambir Studio team to create “Nusantara Flavors,” an ambitious project that combines various types of food from across the archipelago into a single game.
“Nusantara Flavors” is more than just a game for leisure; it serves as a medium to introduce Indonesian culture to the world.
Through this game, players can learn about various traditional Indonesian dishes, how to prepare them, and the stories and history behind each meal.
“We continuously add features like stories and mini-games within ‘Nusantara Flavors,'” Shafiq added.
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The success of “Nusantara Flavors” did not come overnight. “The game underwent a lengthy and challenging development process, starting from in-depth research on Indonesian cuisine to selecting the dishes to feature,” Shafiq explained. The development team also consistently updates and adds new content based on market feedback. Demonstrating their commitment to keeping the game relevant and engaging for players.
Shafiq detailed, “To date, there are four seasons, each divided into several chapters. We aim to present culinary styles from different Indonesian cities, so we still have a lot more to cover.” In addition to content development, effective monetization strategies have been key to the success of “Nusantara Flavors.” By leveraging in-app purchases and ads, the game generates significant revenue.
“Gambir Studio also plans to expand by making the snacks featured in ‘Nusantara Flavors’. This game also available online and creating a web series. This will enhance the gaming experience for players,” Shafiq concluded.
Prince Abdulaziz bin Turki Al Faisal, Minister of Sports and President of the Saudi Arabian Olympic and Paralympic Committee, emphasized the importance of this initiative.
“Our commitment to esports reflects the world our younger generation lives in. Now, we all have the opportunity to together write a new chapter in Olympic history,” he said.
Princess Reema Bandar Al-Saud, a member of the Saudi Arabian Olympic and Paralympic Committee, added. “With over 23.5 million gamers, many of whom are women, hosting the 2025 Esports Olympics is a natural progression in our journey to open Saudi Arabia to the world and the world to Saudi Arabia.”
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